Master the business of Storytelling

Learn how to develop and pitch your projects with screenwriter, producer and XR creator Rafael Leal

The Author as Producer
✓ Master storytelling for creative professionals
✓ Develop a producer’s mindset
✓ Navigate the evolving media landscape
✓ Take control of your creative projects
✓ Learn business strategies for creative success

Lifetime access with 30-day money-back guarantee

Meet the Instructor

Creator & Producer

With films and series developed and produced by players such as Disney, NBC/Universal and Star+. Short films exhibited in hundreds of festivals worldwide, and new XR projects already funded for development and production.

International Experience

Successfully navigated the complex world of creative production across multiple platforms and formats across borders. His approach blends practical business strategies with creative excellence, teaching students how to take control of their creative destinies by embracing the role of the producer while honoring their artistic vision.

PhD in Film and Media

Experienced lecturer with a strong academic background, bridging practice and theory. Mentored more than 350 projects in laboratories for Netflix and others.

Know more

why take this course

Transform Your Creative Career

Author as Producer empowers creative professionals with the business knowledge and strategic thinking needed to thrive in today’s competitive media landscape.

This course bridges the gap between creativity and industry, teaching you how to develop, pitch, and sell your ideas in a professional context. Understand the business landscape of the media industry, learn the fundamentals of production, networking, and project development, and gain the skills to transform story ideas into viable media projects.

Designed for writers, filmmakers, actors and creative professionals who want to bridge the gap between storytelling and production. Inspired by Walter Benjamin’s seminal text The Author as Producer, this course provides business, financial, and strategic knowledge necessary to develop, pitch, and produce your own projects.

Exclusive Content

Learn everything from story development to production management, and career strategies.

Lifetime Access

Get unlimited access to all course materials, including future updates, and additional resources.

Business Focus

Learn the financial aspects of film production, how to sell your creative work and have it produced.

Industry Expert

Learn from an experienced screenwriter, producer, and XR creator with real-world knowledge.

Course Curriculum

A comprehensive program that covers the essential knowledge you need to know to navigate successfully the business of storytelling and production.

Section 1 – Introduction!

✓ Welcome! Let’s start with the basics!
✓ Story IS a business
✓ Walter Benjamin’s hint for navigating the cultural industry

Section 2 – Film as business

✓ How does a film profit: understanding the commercial career of a film
✓ How to read the business story hidden in the credits of a film
✓ What does it take to produce a film
✓ Who funds films and series?
✓ The world of international co-production
✓ Stakeholders: streamings, funding boards, producers, festivals, sales agents
✓ Introduction to audience design

Author as Producer